Crucial Tips That Can Help Boost Your Website Design

If within five seconds of visiting your website, your visitors are not able to get an idea of what your company does and they feel that navigating from one section to the other is time consuming then it’s high time for you to reconsider the designing and optimizing aspects of your website. A good website has a design that boosts user experience and functionality. Services of web designer Canberra ensure that their clients get access to websites that feed on user functionality and complements their content. Here’s a look at the essential web design tips that can help you in improving your website design:


Create a plan
Before getting started with designing your website, it is important for you to make sure that it efficiently meets the needs of your visitors. You need to understand your user’s journey from the time they first visit your website to the time they become your customer. Consider the pages they would be viewing and the type of offers they would be considering. This will help you in creating a website that will nurture leads.


Include buttons for follow and social share
In case your website presently does not has social share buttons, you might be missing out on a great amount of social media traffic that gets generated from people reading your blog. Social sharing buttons are non-pushy and encourage sharing your content from your buyer personas.


Incorporate CTA
When your visitors visit your website, they need to get an idea of the pages they need to view and the actions they should take. CTA (Call-to-action) buttons are the elements that guide the next step your user should take on a page. Devote time to add in CTAs that offer users content to educate themselves and help in resolving their pain points. Once your users find out that your company offers materials that are resolving their issues, they’ll feel comfortable researching your services and utilizing your solutions.


Navigation
Navigation is a key component when it comes to designing a website. While improving the navigation of your website, it is vital to make sure that your visitors can easily get access to what they are searching for. Important characteristics of a good navigation bar include streamlined content, responsive design and navigation hierarchy. If your users cannot find what they are searching for, they will not stay on your website. Web designer Canberra experts ensure that their designing services offer users with a good website navigation that speeds up their search process and offers them a good idea of what the website is exactly about.


Make use of the right images
Not all images go well with the kind of message you are trying to deliver to your audience. When it comes to selecting images for a website, one can get access to a lot of resources to choose and many such resources provide access to free images. Do not bombard your website with stocky images as they do not look genuine and fail to evoke trust in your services. Utilize photos that depict images of real people who work in your company. If it’s not possible for you to utilize real photos, there are certain techniques available that let you select the right kind of stock image.


Mobile optimization
It has been shown that around 80 percent of users access the internet on their mobile phones. Users, if they are having trouble to access your website on their mobile, are unlikely to return to your website and would rather visit your competitors’ websites. Thus, it is extremely important for you to tailor your website to best fit the requirements of your visitors. In case your website lacks in good mobile optimization, you can visit other mobile websites to get an idea of how they have crafted a seamless mobile experience.

How Conscious Are You Of Your Web Design?

Do you know that right now content marketing costs 62% less than outbound marketing? Do you know that 94% of the negative feedback that you have received over the past year about your website has solely been design related? These are the facts and figures only a reputable web development Canberra professional can point out to you.

Web development and design is actually an evolving art that has changed in the past 10 or 15 years. You must be already aware of the fact that how our websites used to appear up until a decade ago and how they appeal to our senses at the present moment. If you do not find streamlined and user friendly features in your website as we speak, it is time to get in touch with a highly recommended web development Canberra firm that can ensure all this and more.

Online content marketing has a huge potential of increasing your sales and it is largely dependent on the website design and quality of content that you are able to put in front of your users. So, in order to gain leverage over your competitors, web developers and designers have begun to understand just what exactly it is that your users are looking for.

Creating A Long Lasting Impact With The Right Web Design
Web designing is a part of web development and it is going to play an important role in getting visitors to your website. You need to understand that the easier it is to navigate through your website, the more number of users you are going to get. A neat, clean and well optimized website will attract more visitors than a regular and cluttered webpage. Also, according to an independent research, 84% of surfers online would prefer not to make a purchase at an unsecured and cluttered website. Make sure that your website is not one of the latter categories.

What Is A Responsive Web Design?

What is a responsive web design, and what is your web designer in Canberra actually up to? Does he know that the greatest challenge when it comes to web development is actually creating a responsive design that can be scaled and resized to suit any operating system or mobile device?

A highly responsive web design should have the following features:

  • Instant load times
  • Fast refresh rate
  • Shortest possible click response time
  • Easy and seamless navigation
  • Fast image upload and zoom in and zoom out capabilities
  • Easy switch to mobile mode when accessing through a mobile device

Your web designer in Canberra should be able to deliver all these features in your website. Having a responsive website or web design is important for the following reasons:

You Get More Mobile Traffic
It is increasingly important that every company that has a desktop website version also invests in mobile versions of the same website. With the rising number of mobile users all over the world, it has become an essential part of your marketing processes.

Faster Web Pages
Your user is going to have a very short attention span and making your website more responsive is going to keep them glued to your offering. You cannot risk frustrating your customers by having a less than responsive website.

Higher Conversion Rate
Everyone wants to pick a web development Canberra professional that delivers quick functioning websites because this is the only way to convert new customers fast. A website that does not redirect your users to other pages and takes only 2 seconds to load is going to get more traffic and it will come across as secure and authentic to users. This will enhance your conversion rate faster than you can imagine.