With more than 4 billion internet users across the globe and around 3.4 billion active users of social media, it becomes obvious that digital marketing is crucial for reaching a greater audience than the traditional methods. Experts of digital marketing Canberra incorporate the best of online marketing strategies when it comes to helping businesses connect with potential customers. Here’s a look at the practical digital marketing tips that are beneficial for small businesses:
Go for website optimization
It has been estimated that around 80 percent of the users of internet regularly browse the web on a mobile device. With Google’s decision to diminish the ranking of websites that are not optimized for smaller screens, it becomes vital that your website is mobile-friendly.
Manage Facebook ads with ads manager
If you utilize Facebook for marketing, advertising becomes important to attain your reach. Digital Agency Canberra utilizes Facebook ads in a proper way by testing distinct advertisements and segmenting your target market. This way you receive better results by utilizing ads manager.
Utilize LinkedIn for SEO
When you add your website, LinkedIn utilizes the default text ‘my website’ but you can alter this text to whatever you want. In order to do this, you need to edit your ‘Contact Details’ and choose ‘Other’ for website and then edit the text under description.
Ads on Twitter help build awareness and following
Twitter ads are a boon if you wish to create an online presence within a certain industry. You can target your promoted tweets at your followers’ competitors, leading media sites and industry figures to receive clicks to your website and attract new followers.