PPC or Pay per click is referred to an online advertising method which is used to acquire traffic. In this type of strategy, the advertiser will pay the owner of the website whenever an ad is accessed or clicked. While search engine optimisation is one of the best technique of all time for advertisement and ranking your website higher but PPC Canberra is much better in short term. Search Engine Optimization generally takes a little bit of time but Pay Per Click can start giving your results instantly.
All you have to do is publish your ad on the chosen keywords which rank higher and have low competition and whenever your ad will be clicked by any user you will have to pay the amount you both agreed on. There are a lot of reasons many websites are providing services of pay per click.
Boost your traffic: When you have paid advertisement on the first page of results of a search engine, there is a higher chance of getting traffic and having a deal with customers. This is one of the best ways of acquiring potential customers.
Increment in sales: The PPC ad published will focus on customers who actually want to purchase the product or service. You will constantly able to attract new customers which will increase the chance of having more leads.
Pay for what you get: In this type of method you only have to pay for the number of times ads get clicked. This will save your cost in comparison to other methods like search engine Optimization etc. This is also one of the main reasons why social media websites like Facebook, Instagram are using PPC method.